Helping Customers Buy the Way They Want to Buy

Have you ever noticed that you get along better with some customers than others?
With some customers it never feels like work, while others can drain and challenge you.

As salespeople, we meet a mix of all types of customers. To achieve maximum results from all customers it is in our best interest to understand their style of buying and what motivates them to purchase.

In this course we will explore the 4 basic personality styles that will make up your customer base.

Each style has a preferred way to engage and do business.

For success we need to understand and respect customers behaviours and style.

Sales is about understanding people. The better you understand your client, the better you can shape your proposal, which helps your customer to be more receptive to exploring possibilities with you. Customers give us clues on their profiles every day, on completion of this course, you will be more aware and be able to adapt your own style and communication with customers.

Learning Outcomes: You will learn more about –

• The 4 Different Personality Styles
• What each style means and how to sell to them
• How to adapt your style to help customers buy
• Recognise the different styles
• Learn which style you are

Armed with insights on the 4 styles you will be able to approach customers differently and enjoy better results.

If salespeople don’t recognise customers preferences for buying, and continue to use the same approach with every person they call or meet, opportunities and revenue are being lost to your competitor.

Customers will not change their style, so we need to adapt our approach.

In advance of the course, each participate will receive a questionnaire to fill out in advance to determine their own style, which will make the material covered very specific and relevant to everyone.

This is also a powerful exercise to complete if you are a manager with a team of people.
Awareness about customers and colleagues will unlock potential.

Join us on the 21^{st of} February to learn and understand customers better. While also gaining insights on your own style and how some tweaks can have a positive impact and deliver better results.

Trainer: Jo Collins – Sales Performance