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Digital Marketing - Grow Through Digital
September 12, 2023 - October 24, 2023
9:30 am - 12:00 pm
Digital Marketing – Grow Through Digital
Training Programme Objectives
Throughout the training programme, participants will:
- Learn how to develop a digital marketing strategy for their business
- Breakdown their customers into relatable & manageable personas
- Understand the importance of relevant content and how to create effective content for their online channels
- Learn how to use Canva to design professional and engaging posts & videos for use across all relevant platforms
- Maximise their presence on social media through effectively managing these channels and utilising their interactive features
- Learn how to analyse and monitor all of their digital marketing activities
- Understand the elements of Google Analytics 4 and how to use this data to maximum effect
Overview of Modules
Module 1 – Overview of Digital Strategy
- Understanding the Principles of Digital Marketing
- Clarity on setting Defined Objectives
- How B2B and B2C Strategies Differ
- Linking a Company’s Vision & Mission to their Digital Strategy
- The importance of Measuring Performance through Metrics & KPIs
Module 2 – Persona Development
- An Overview of Customer Personas
- Step-by-Step Process on Developing Personas
- How to Identify & Target Priority Personas
- Understanding the Generational Impact on Social Media Usage
Module 3 – Creating Effective Content for all Digital Platforms
- Understanding the Context of Digital Marketing Communication
- 8-Step Process for Effective Content Development
- Overview of Tools and Templates – Brainstorming, Mind Mapping & Cluster Development
- Practical Exercise & Group Discussion
Module 4 – Creating Professional Design & Videos for Social Communication
- Visual Communication – Selecting appropriate Colours, Fonts & Imagery
- Overview of online resources for free Imagery/Video
- Top-line overview of Canva as a Graphic and Video Development Tool
- Practical Step-by-Step Exercise
Module 5 – Maximising Exposure on Social Media Channels (Facebook, Twitter, Tik Tok)
- Overview of all 3 platforms
- Features and ways of creating maximum engagement
- How to effectively use Facebook and Twitter as a Business Tools
- Understanding how to use Tik Tok as a Business Tool
- Driving engagement through Content Focus, Boosting & the Ads Platforms
Module 6 – Maximising Exposure on Social Media Channels (Instagram, LinkedIn)
- Understanding how to effectively use Instagram to engage with followings
- Creating stories and reels
- Maintaining a professional LinkedIn profile
- Driving engagement via LinkedIn
Module 7 – Bringing it All Together
- Digital Strategy Template Overview & Input
- Developing Persona driven KPIs
- Measuring Performance across all platforms
- Overview of Google Analytics 4
Times / Dates / Cost
- 9.30am – 12 Noon Each Day
| Module 1 – Overview | Tuesday 12th September |
| Module 2 – Personas | Tuesday 19th September |
| Module 3 – Content Creation | Tuesday 26th September |
| Module 4 – Canva | Tuesday 3rd October |
| Module 5 – Social Media 1 | Tuesday 10th October |
| Module 6 – Social Media 2 | Tuesday 17th October |
| Module 7 – Digital Strategy | Tuesday 24th October |
COST; €295pp
For more information please contact skillnet@waterfordchamber.ie