Digital Marketing – Grow Through Digital

Registration Options

Details Price Qty
Digital Marketing - Grow Through Digitalshow details + €295.00 (EUR)  

  • Digital Marketing - Grow Through Digital
    March 7, 2023 - April 18, 2023
    9:30 am - 12:00 pm

Digital Marketing – Grow Through Digital

 

Training Programme Objectives 

Throughout the training programme, participants will:

  • Learn how to develop a digital marketing strategy for their business
  • Breakdown their customers into relatable & manageable personas
  • Understand the importance of relevant content and how to create effective content for their online channels
  • Learn how to use Canva to design professional and engaging posts & videos for use across all relevant platforms
  • Maximise their presence on social media through effectively managing these channels and utilising their interactive features
  • Learn how to analyse and monitor all of their digital marketing activities
  • Understand the elements of Google Analytics 4 and how to use this data to maximum effect

 

Overview of Modules

Module 1 – Overview of Digital Strategy 

  • Understanding the Principles of Digital Marketing
  • Clarity on setting Defined Objectives
  • How B2B and B2C Strategies Differ
  • Linking a Company’s Vision & Mission to their Digital Strategy
  • The importance of Measuring Performance through Metrics & KPIs

Module 2 – Persona Development

  • An Overview of Customer Personas
  • Step-by-Step Process on Developing Personas
  • How to Identify & Target Priority Personas
  • Understanding the Generational Impact on Social Media Usage

Module 3 – Creating Effective Content for all Digital Platforms 

  • Understanding the Context of Digital Marketing Communication
  • 8-Step Process for Effective Content Development
  • Overview of Tools and Templates – Brainstorming, Mind Mapping & Cluster Development
  • Practical Exercise & Group Discussion

Module 4 – Creating Professional Design & Videos for Social Communication 

  • Visual Communication – Selecting appropriate Colours, Fonts & Imagery
  • Overview of online resources for free Imagery/Video
  • Top-line overview of Canva as a Graphic and Video Development Tool
  • Practical Step-by-Step Exercise

Module 5 – Maximising Exposure on Social Media Channels (Facebook, Twitter, Tik Tok) 

  • Overview of all 3 platforms
  • Features and ways of creating maximum engagement
  • How to effectively use Facebook and Twitter as a Business Tools
  • Understanding how to use Tik Tok as a Business Tool
  • Driving engagement through Content Focus, Boosting & the Ads Platforms

Module 6 – Maximising Exposure on Social Media Channels (Instagram, LinkedIn) 

  • Understanding how to effectively use Instagram to engage with followings
  • Creating stories and reels
  • Maintaining a professional LinkedIn profile
  • Driving engagement via LinkedIn

Module 7 – Bringing it All Together 

  • Digital Strategy Template Overview & Input
  • Developing Persona driven KPIs
  • Measuring Performance across all platforms
  • Overview of Google Analytics 4

Times / Dates / Cost

  • 9.30am – 12 Noon Each Day:

 

Module 1 – Overview Tuesday 7th March
Module 2 – Personas Tuesday 14th March
Module 3 – Content Creation Tuesday 21st March
Module 4 – Canva Tuesday 28th March
Module 5 – Social Media 1 Tuesday 4th April
Module 6 – Social Media 2 Tuesday 11th April
Module 7 – Digital Strategy Tuesday 18th April

 

COST; €295pp

For more information please contact skillnet@waterfordchamber.ie