OVERVIEW

Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. In this 6-day course (delivered over 6 weeks), Connect Me Marketing will assist participants in reviewing how their business is leveraging digital channels such as their website, search engines, social media, email, and other websites to connect with current and prospective customers.

CONTENT

Module 1: Introduction to Digital Marketing

Module 2: Website Audit and Marketing Review

Module 3: Inbound Marketing and SEO

Module 4: Set Up and Kickstart Your Social Media

Module 5: Step Up Your Social Media by paying attention

Module 6: Paid Social

MENTORING

Each participating company will be offered 2 hours one-to-one mentoring which will be broken up into two 1-hour sessions – one during the first or second week of the training and the other following completion of the course.

The mentoring is a key part of the overall training and helps identify areas that need to be addressed and to put in place an action plan.

TRAINER

This course – which is a collaboration between Carlow Kilkenny Skillnet, County Tipperary Skillnet, Waterford Chamber Skillnet and Wexford Chamber Skillnet – will be delivered by Connect Me Marketing.