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Building Your Brand Form The Ground Up
May 12, 2026
2:30 pm - 4:00 pm
The Branding Blueprint – Building Your Brand Form The Ground Up with Alan O’Reilly
(THIS TRAINING PROGRAMME IS ONLY AVAILABLE TO THOSE WITH COMPANIES BASED IN IRELAND)
Webinar Overview:
Whether you are early in your career or a seasoned professional, most people have never been given the tools or the space to intentionally shape their professional brand. This session supports participants in moving from passive to purposeful, helping them understand what their brand is built on, where the gaps are, and what small, consistent actions can shift how they are seen and experienced in their organisation and beyond.
Webinar Learning Outcomes:
• Outline learnings from starting your own business
• Common pitfalls in growing a brand
• Advice on brand growth and market share
• What worked well in terms of marketing and sales
About the Facilitator
Alan O’Reilly
Alan O’Reilly is the founder of Carlow Weather. Based in County Carlow, he has built a strong reputation for delivering clear, reliable, and accessible weather updates, reaching national audiences through radio, television, and social media, where he has over 700,000 followers. His passion for meteorology, combined with a deep understanding of Ireland’s climate, has made him a respected voice on issues ranging from daily forecasting to long-term climate trends. Alan has a background in IT with over 20 years experience in the IT industry ranging from technical roles in large multinationals to his current role as customer experience manager with Blacknight.
COST
• Free of Charge
VENUE
• Online
Who is eligible to apply for this training programme?
Private sector or commercial semi-state enterprises only.
Unfortunately the following organisations are not eligible:
- Public sector organisations,
- Charity or Not-for-Profit Organisations, and
- Companies based outside the Republic of Ireland

