Communications Month – April 13th; Smart Creatives with Google Garage

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  • April 13th - Communications Month - Smart Creatives with Google Garage
    April 13, 2022
    1:30 pm - 2:30 pm

Waterford Chamber Skillnet and Waterford Chamber are delighted to bring you an exciting and impactful Communications Month this coming April.

April 13th – Smart Creatives: Reach the right customers with the right message with Google Garage

  Time: 12.30pm – 1.30pm on Google Meet

Let machine learning do the heavy lifting for your ad optimisation and testing with smart creatives. In this webinar, discover how to leverage the power of automation to show the right message to the right audience across platforms. Learn about smart display campaigns; a simple, intelligent solution to managing the complex variables of display advertising, and an effortless way to broaden your customer base and win new conversions.


  • Why you should be leveraging smart creatives and where to get started.
  • Explore dynamic search ads and responsive search ads.
  • Discover smart display campaigns and a first steps action plan to set you up for success.

Additional Workshops in April

April 20th – Drive Online Sales with Smart Shopping Campaigns with Google Garage

Time: 12.30pm – 1.30pm on Google Meet

In this webinar, you will gain a better understanding of smart shopping and learn how to create a Smart Shopping campaign. You will learn about the do’s and don’ts of a smart shopping campaign, how to drive sales for your business, and promote your products to the shoppers who are looking for what you offer on Google – whether they’re at home, on mobile or in-store.


  • Discover Smart Shopping
  • Learn how to create a Smart Shopping campaign
  • Understand how to drive online sales with Smart Shopping campaigns


April 27th – Meet the Media with Lynda Lawton, Waterford Chamber

      Time: 12:00 – 1:30pm on Zoom

During this session we will meet with professionals in the local media, who will discuss and advise on how best to craft a good story, pitch it to the media and ultimately promote your business to a wide audience, as well as other helpful tips and hints. This event will be facilitated by Waterford Chamber’s Lynda Lawton, who is editor of Network Magazine and has worked in the media for over 25 years.


  • Build a network of local media contacts
  • Get a better understand of how to pitch to the media
  • Tips on how you can manage your own PR.